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India hopes to fight Argentina for the American iced tea market

For success in the American market, India's tea exporters must compete in the category of bottled, canned, and packeted (iced) teas, 20% of the USA consumption, and growing even more rapidly than bottled water. Surprisingly Argentina provides nearly half of American tea, while China and Indonesia also sell more tea to the USA than does India. [It is not clear when the statement about Argentina applies only to tea sold in containers or to all imported tea in America.] The problem for India is that its tea becomes cloudy when chilled and smokes when refrigerated. For more, see here. By the way, apparently the only tea plantation is the USA is in South Carolina.

Posted by David Fahey on January 26, 2008 at 09:29 PM in Argentina, China, India, Indonesia, Tea, United States | Permalink