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Despite its name, frappuccino not part of Italian coffee house culture

Sarah Allen, editor of Barista Magazine, hopes that the return of Howard Schultz as CEO of Starbucks will stop it from becoming a high-class McDonald's. As she points out, the most profitable item on the Starbucks menu, the frappuccino, owes nothing to the Italian coffee house culture that Schultz wanted to bring to the USA. For more, see here.

Posted by David Fahey on January 13, 2008 at 02:47 PM in Coffee, Drinking Spaces, Italy, United States | Permalink