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Mojo coffee in New Zealand grows carefully

Lambos Gianoutsos has a distinctive strategy for growing his New Zealand chain of Mojo coffee shops. He establishes a new shop only when an experienced staff member is ready to take over the franchise. Some people argue that New Zealand has no room for more coffee shops, but Gianoutsos points out that 80% of New Zealanders who drink coffee drink only instant coffee. For more, see here.

Posted by David Fahey on December 3, 2007 at 11:42 AM in Coffee, Drinking Spaces, New Zealand | Permalink