« Wine in New South Wales (article) | Main | "Fair Trade" concept began in the late 1980s through the Max Havelaar Foundation »

British supermarkets cater to diverse population's beer tastes

Helen M. Moores, the beer buyer for the huge Tesco supermarket chain in Britain, has increased the number of international brands from 15 to 30 over the last 18 months. The reason? Britain has an increasingly diverse population that prefers its native beers. Moores herself likes Baltika from Russia and Svyturys Ekstra from Lithuania. For more, see here.

Posted by David Fahey on December 9, 2007 at 04:12 PM in Beer, Britain, Lithuania, Russia | Permalink