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Coke, Illy, and the ready-to-drink coffee market

The soft drinks giant Coca-Cola is partnering with the up-market Italian coffee roaster Illycaffe for a big gulp at the nearly ten billion dollar and rapidly growing global ready-to-drink coffee market. For more, see here.

Posted by David Fahey on October 15, 2007 at 04:31 PM in Coffee, Italy, Soft Drinks, United States | Permalink