"Cocaine" as energy soft drink

"Cocaine," the controversially named new energy soft drink, has aroused threats of boycotts. Critics argue that the name glamorizes drugs. The drink is produced by Redux Beverages in California which claims that "Cocaine" has three times as much caffeine per ounce as does Red Bull and offers recipes for mixing the new beverage with alcohol. See the drink's website. For the New York Times article, see here.