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Indian Made Foreign Liquor pushing out country made liquor in Uttar Pradesh

The liquor market in Uttar Pradesh is witnessing a radical change these days, with distilleries engaged in the production of country made liquor being pushed out by Indian Made Foreign Liquor (IMFL) units.

The New Excise policy of the UP government for promoting investment in distilleries has sparked off the process of a shake up in the liquor industry. Existing distilleries were either closing down or changing hands following the new policy fixing cap of a minimum investment of Rs 100 crore.

With the IMFL consumers in UP increasing due to brand awareness, the distilleries engaged in production of country made liquor were facing several problems triggered by the declining demand. Besides, abolition of contract system in the liquor industry, has forced the country made distilleries to cut down production.

Read more at WebIndia123 here.

Posted by Cynthia on October 12, 2005 at 12:13 PM in Alcohol (general), India | Permalink