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European coffee war brewing over pods: Nestle versus Sara Lee and others

Once consigned to the dull office coffee market, coffee pods have become increasingly fashionable and popular.  In the European ground coffee market (worth $17 billions) pods comprise 20% to 40% of sales. Coffee pod pioneer Nestle is fighting off Sara Lee and other competitors for this growing business.  For more, see here.

Posted by David Fahey on August 20, 2010 at 06:19 PM in Coffee | Permalink