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Beer goes to war (article)
Lisa Jacobson, "Beer Goes to War: The Politics of Beer Promotion and Production in the Second World War," Food, Culture, and Society
12 (September 2009): 275-312. Her current research centers on a book, Cultures of Drink: Alcohol Promotion and Consumption in the United States after Prohibition Repeal. The University of California at Santa Barbara website describes this project, "a comparative study of vintners, brewers, and distillers [that] examines how alcohol producers, advertisers, popular media, tastemakers, and consumers forged distinctive (and sometimes antagonistic) cultures of drink in the four decades following Prohibition’s repeal in 1933."
Posted by David Fahey on February 7, 2010 at 02:42 PM in Advertising, Alcohol (general), Beer, Brewing , United Kingdom, Vodka, Whiskey, Wine | Permalink