Martinelli's cider 140 years old
An Italian-Swiss immigrant founded the cider company Martinelli in California in the year 1868. Although its original product was an alcoholic champagne-style cider, the company survived Prohibition because it pasteurized apple juice beginning in 1917. This made the beverage non-alcoholic. Still a family-owned company today, Martinelli now sells organic juice products and a variety of sparkling juice blends. For more, see the company website.