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Arguing that the downfall of Anheuser-Busch doesn't matter

In Salon, Edward McClelland argues that Americans who lament the demise of an independent Anheuser-Busch make too much of a non-event. A-B's success was "a triumph of marketing over quality"--not that the regional beers that it crushed were any better. McClelland notes that A-B was inept at entering the quasi-craft beer market. Under its control, Red Hook flopped. Miller did well with its version of a craft beer, Leinenkugel. (Although McClelland doesn't mention it, Coors did even better with its entry into the craft beer market, Blue Moon.)

Posted by David Fahey on July 20, 2008 at 01:10 PM in Brewing | Permalink